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Bereaved parents vote Daren Persson as the most supportive funeral director

Daren Persson Funeral Services, North Tyneside, won The Most Supportive Funeral Director Award at Darcey’s Dream Ball and Awards, organized by the charity supporting families dealing with the loss of a child.

Seventy funeral directors were nominated for the award by bereaved families across the country, which was shortlisted to six by a panel of judges. Daren Persson then took joint gold for going above and beyond what’s expected of a funeral director.

Suzanne Bremner, funeral administrator at Daren Persson, said: “We are very humbled and honoured that the families who nominated us took the time to do this during such a sad time in their lives.”

“All staff across the Daren Persson branches show incredible dedication to their roles and they work very hard to ensure they support families 24/7, offering as much support as they need.”

Petra Williams, founder of Darcey’s Dream, said: “The families that nominated Daren Persson told judges the branch would do anything they could for a family.

“Families felt like they had a friend for life, as Daren Persson checked in with them after the funeral on a regular basis.”

Suzanne presented a £1,190 cheque to Darcey’s Dream, which she raised by inviting locals to shave her hair off outside Daren Persson’s Wallsend branch.

Suzanne said: “It was a small price to pay for such a well-deserving local charity as Darcey’s Dream, that supports so many bereaved families and siblings, as my hair will grow back.”

Petra said: “We’re so honoured that Daren Persson chose to support us and I think the amount raised is incredible.

“It will allow us to organise more activities for our sibling distraction therapy, as well as boost our Sibling Memory Boxes and 24-hour counselling support.”

After joining 280 guests at the Ball and Awards Ceremony, Suzanne said: “It would be fantastic, if not greedy, to win two years in a row. We believe in always improving the services we provide so who knows what will happen next year?”

Petra concluded: “No parent should ever have to plan a funeral for their child. In those darkest and hardest times, Daren Persson Funeral Services are a ray of hope and hold parents’ hands every step of the way.”

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